What Does "Official Fossil Group Retail Partner" Mean for Watch Buyers in Nigeria?
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Quick answer: It means Maybrands sells Fossil Group watches through the company's official channel in Nigeria. Fossil Group owns Fossil, Skagen, Michele, Relic and Zodiac, and makes licensed watches for Michael Kors, Emporio Armani, Armani Exchange, Diesel, DKNY, Kate Spade New York and Tory Burch. Buying from the official partner means genuine products and, according to Maybrands, the manufacturer's international warranty extended for up to two years.
You will see "original" and "authentic" claimed everywhere online. "Official retail partner" is more specific. Here is what it covers and why it matters when you spend hundreds of thousands of naira on a watch.
Which brands are part of Fossil Group?
Fossil Group groups its brands into owned and licensed brands (Fossil Group):
|
Owned brands |
Licensed brands (made by Fossil Group under licence) |
|---|---|
|
Fossil, Michele, Relic, Skagen, Zodiac |
Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade New York, Michael Kors, Tory Burch |
Michael Kors, for example, belongs to Capri Holdings, while Fossil Group designs and makes its watches and jewellery under a licence that, as announced in February 2025, runs through 2027.
Why buying from the official partner matters
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Genuine products. Watches come through Fossil Group's official supply chain, not grey imports or copies.
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Warranty. Maybrands states that it extends the manufacturer's international warranty for up to two years. A warranty is only as useful as the seller's ability to honour it.
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New releases. Official partners receive current collections, such as Fossil's new Machine X1 automatic and Townsman Big Tic.
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After-sales support. You have a physical store to return to if something goes wrong.
How to spot an unofficial seller
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No physical address or store you can visit.
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Prices far below the official price for a "new" watch.
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No warranty card, or a vague promise of "warranty" with no terms.
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Model numbers that do not match between the box, the caseback and the listing.
For a detailed checklist, read How to Know an Original Fossil Watch.
What about brands outside Fossil Group?
Maybrands also stocks brands outside Fossil Group, such as Titan, Nixon, HiFuture and its own Lida by Maybrands line. Ask in-store about the warranty that applies to each brand.
Frequently asked questions
Who is the authorised Fossil retailer in Nigeria?
Maybrands describes itself as the official retail partner for Fossil Group in Nigeria.
Does Fossil own Michael Kors?
No. Michael Kors belongs to Capri Holdings. Fossil Group makes Michael Kors watches and jewellery under licence.
Is Skagen part of Fossil?
Yes. Fossil Group lists Skagen as one of its owned brands.
Do watches from Maybrands come with a warranty?
Maybrands states that it extends the manufacturer's international warranty for up to two years. Ask in-store for the terms on your specific watch.
Does Maybrands have a return policy?
Maybrands' FAQ mentions a 3-day return policy from the date of purchase. Visit a store or check the policy pages for details.
Shop the official way
Browse watches by brand on the Shop by Brand page, or visit one of Maybrands' stores across Nigeria (see the store locator).