We believe the greatest adventure of all is the road to self discovery. And we’ve made it our mission to create distinctive, beautifully crafted accessories that are right there with you every step of your journey.

Today, we continue to focus on what makes us, us: optimism, authenticity and, of course, our creative spirit. Everything we make complements every style and fits every lifestyle—for all the moments that make you, you.

About Fossil Brand


Fossil Products

Fossil Products are divers and creative from Watches & Handbags, to Wallets & Bracelets for both Classy Men & Powerful Ladies.Our collection includes a wide range of fossil products sure to get you splurging.


2 Year Warranty

Now you can be sure you get the same remarkable and preferencial treatment when you shop with Fossil or buy from a recognised retailer such as Maybrands Nigeria, the most recognised retailer of fFossil Brands in Nigeria.

Brown Leather Accessories Containing Brown Leather Bags, Brown  Leather watches, Brown  Leather Purses, Brown Leather Wallets



Fossil products make an ideal choice for gifting for him,her or any occasion due to their versatility, quality craftsmanship, affordability, and wide range of options.

Whether it's a stylish Fossil watch, a fashionable Fossil handbag, or elegant Fossil jewellery, We have something for everyone, making it suitable for various occasions.

Fossil Brand FAQs

Who Founded Fossil?

Fossil, Inc. was founded by Tom Kartsotis. The American company, known for its fashion accessories, including watches, handbags, and jewellery, was established by Kartsotis in 1984. Fossil is headquartered in Richardson, Texas, and has grown to become a well-known and respected brand in the fashion accessory industry.

What Is The Importance of Wristwatches?

Wristwatches serve several important functions and offer various benefits, which contribute to their enduring popularity. Here are some of the key importance of wristwatches:

  1. Timekeeping: The primary function of a wristwatch is to tell time. It provides a convenient and easily accessible way to keep track of time, allowing wearers to stay punctual for appointments, meetings, and daily activities.
  2. Fashion and Style: Wristwatches are a fashionable accessory that complements one's personal style. They come in a wide range of designs, materials, and sizes, allowing individuals to express their personality and taste. A well-chosen wristwatch can be a statement piece or a subtle addition to an outfit.
  3. Convenience: Unlike other timekeeping devices, such as mobile phones, wristwatches are always visible on the wrist. This accessibility makes it easy to check the time discreetly without the need to retrieve a phone or other timekeeping device.
  4. Professionalism: In many professional settings, wearing a wristwatch is considered a sign of punctuality and professionalism. It conveys responsibility and a respect for time, which can be important in business and formal situations.
  5. No Need for Batteries or Charging: Traditional mechanical or automatic wristwatches do not rely on batteries or charging, making them a reliable timekeeping solution. They continue to function as long as they are wound or worn regularly.
  6. Heritage and Tradition: Many people appreciate the craftsmanship and heritage associated with wristwatches. Brands with a long history, such as Rolex or Patek Philippe, are often passed down as heirlooms, emphasizing the sentimental value of these timepieces.
  7. Functionality: Some wristwatches offer additional features beyond timekeeping, such as date displays, chronographs, and waterproof capabilities. These functionalities can be useful in various situations.
  8. Collectibility: Wristwatches can become collectible items, with certain models and brands gaining value over time. Collectors often appreciate the history and rarity of specific timepieces.
  9. Gifts and Sentimentality: Wristwatches are frequently given as gifts for special occasions. They can hold sentimental value and serve as lasting reminders of important moments in one's life.
  10. Technological Advancements: Modern smartwatches combine traditional watch functions with advanced technology, offering features like fitness tracking, notifications, and connectivity to smartphones, which can enhance one's daily life.

In summary, wristwatches offer more than just a way to tell time; they are versatile accessories that serve practical, aesthetic, and cultural purposes. Their importance varies depending on individual preferences and needs, but their enduring appeal is a testament to their significance in our daily lives.

What Brands Does Fossil Manufacture For?

Fossil Group, Inc. is a company that designs, manufactures, and distributes a wide range of fashion accessories, including watches, handbags, and jewellery. While Fossil Group operates under its own brand name, it also manufactures and holds licensing agreements with several other well-known brands. Some of the brands that Fossil Group manufactures for or holds licenses with include:

  1. Michael Kors: Fossil Group has a licensing agreement to design and produce Michael Kors branded watches. Michael Kors watches are known for their luxury and fashion-forward designs.
  2. Armani Exchange: Fossil Group manufactures Armani Exchange watches, offering contemporary and trend-focused timepieces.
  3. Diesel: Fossil Group produces Diesel watches, known for their bold and industrial designs.
  4. Kate Spade New York: Fossil Group holds a licensing agreement for Kate Spade New York watches and other accessories, offering stylish and feminine designs.
  5. Emporio Armani: Fossil Group manufactures Emporio Armani watches, which are known for their sleek and sophisticated aesthetics.
  6. Skagen: Fossil Group acquired Skagen Designs, a Danish-inspired watch and accessories brand, known for its minimalist and contemporary designs.
  7. DKNY (Donna Karan New York): Fossil Group holds a licensing agreement to produce DKNY watches and accessories, offering fashion-forward and cosmopolitan designs.
  8. Tory Burch: Fossil Group has a licensing agreement with Tory Burch to produce watches and jewellery under the Tory Burch brand.
  9. Marc Jacobs: Fossil Group manufactures and designs Marc Jacobs watches, known for their unique and playful designs.
  10. Misfit: Fossil Group acquired Misfit, a wearable technology company, and offers smartwatches and fitness trackers under the Misfit brand.

It's important to note that Fossil Group's business model involves collaborating with various fashion and lifestyle brands to produce and distribute their watch and accessory lines. Each brand maintains its distinct style and identity while benefiting from Fossil Group's manufacturing and distribution capabilities. This approach allows consumers to access a wide range of fashion-forward and high-quality accessories under different brand names.

What Products Does Fossil Group Produce?

Fossil Group, Inc. is a company that designs, manufactures, and distributes a variety of fashion accessories and wearable technology products. The range of products produced by Fossil Group includes:

  1. Wristwatches: Fossil Group is well-known for its watch production and owns and manufactures watches under various brands, including Fossil, Michael Kors, Emporio Armani, Diesel, and more. They offer a diverse range of watch styles, from traditional analog watches to smartwatches with features like fitness tracking and connectivity to smartphones.
  2. Handbags: Fossil Group produces a wide assortment of handbags, offering a range of styles, sizes, and materials to cater to different tastes and fashion needs.
  3. Jewellery: Fossil Group manufactures and sells jewellery, including necklaces, bracelets, earrings, and rings, often under brand partnerships like Michael Kors, Kate Spade New York, and Tory Burch.
  4. Small Leather Goods: Fossil Group offers small leather goods such as wallets, cardholders, passport holders, and keychains.
  5. Tech Accessories: Fossil Group provides tech accessories, including phone cases, smartwatch bands, and screen protectors.
  6. Smartwatches: Fossil Group designs and manufactures smartwatches and fitness trackers under various brand names, including Fossil, Skagen, Michael Kors, and Misfit. These devices offer features like health and fitness tracking, notifications, and touchscreen interfaces.
  7. Sunglasses: Fossil Group offers a range of sunglasses with fashionable designs and UV protection.
  8. Clothing: Fossil Group has ventured into the fashion clothing market, producing items such as T-shirts and jackets, often as part of brand collaborations.
  9. Footwear: In addition to accessories, Fossil Group also manufactures and sells shoes under brands like Fossil and Skagen.
  10. Belts: Fossil Group offers a selection of belts, including leather and non-leather options.
  11. Fragrances: Fossil Group has explored fragrances, producing and distributing scents under various brand names.

It's worth noting that Fossil Group operates under its own brand name, Fossil, and also holds licensing agreements and partnerships with several other well-known fashion and lifestyle brands. These partnerships allow Fossil Group to design, manufacture, and distribute accessories and wearables under those brands, maintaining each brand's unique style and identity.

Is Fossil An Expensive Brand?

No, Fossil is not, Fossil products are generally considered affordable luxury.

it is positioned as a mid-range to affordable fashion brand that offers a wide range of fashion accessories, including watches, handbags, jewellery, and small leather goods. Fossil's pricing is typically accessible to a broad range of consumers.

The cost of Fossil products, including their watches and other accessories, can vary based on factors such as the materials used, the complexity of the design, and the specific collection or model. While Fossil does offer some premium and higher-end collections, the majority of their products are competitively priced within the mid-range segment, making them a popular choice for individuals seeking stylish and quality accessories without the high price tag associated with luxury brands.

Fossil's focus is on offering fashion-forward designs, reliable quality, and accessibility to a wide audience, rather than positioning itself as an exclusive or expensive brand. As with any brand, the perception of affordability or luxury may vary from one individual to another, but Fossil is generally regarded as a brand that provides value for the price.

Is Fossil watch a good brand?

Yes, Fossil is a good brand, especially in the mid-range fashion and accessory market.

Here are some reasons why Fossil watches are often viewed favorably:

  1. Design Variety: Fossil offers a wide range of watch designs, catering to various styles and tastes. Whether you prefer a classic, contemporary, sporty, or vintage look, Fossil provides numerous options to choose from.
  2. Affordability: Fossil watches are known for being affordable and accessible to a broad range of consumers. They offer good value for the price, making them an attractive choice for those seeking stylish timepieces without a high-end luxury price tag.
  3. Build Quality: Fossil places an emphasis on the quality of its watches. While they may not have the same level of craftsmanship as luxury brands, Fossil watches are well-constructed and reliable, designed to withstand everyday wear.
  4. Innovative Features: Fossil produces a range of smartwatches that incorporate modern technology features like fitness tracking, notifications, and touchscreen interfaces.
  5. Brand Reputation: Fossil has built a strong reputation in the fashion accessory industry over the years. They have collaborations with other well-known brands like Michael Kors, Kate Spade New York, and Emporio Armani, which further bolster their appeal.
  6. Warranty: Fossil typically offers a warranty on their watches, providing customers with peace of mind regarding their purchase.

However, it's important to note that Fossil watches are primarily fashion watches and are not intended to compete with high-end luxury timepieces in terms of craftsmanship, precision, or prestige. If you are seeking a watch with advanced horological features, intricate movements, or exceptional accuracy, you may need to explore more specialized and higher-end watch brands.

Whether a Fossil watch is a good choice for you depends on your specific needs and preferences. If you're looking for a stylish and reliable watch that offers good value for its price, Fossil is certainly a brand worth considering.

Do Fossil watches have batteries?

Yes, many Fossil watches are powered by batteries. Fossil offers a range of quartz watches, which are known for their accuracy and affordability. These watches typically use a battery to power a quartz movement that regulates the timekeeping. Quartz movements are known for their reliability and low maintenance requirements.

However, Fossil also produces automatic watches that do not rely on batteries. Automatic watches are powered by the motion of the wearer's wrist and do not require a battery. They are often considered more traditional and may appeal to those who appreciate mechanical watch movements.

It's important to check the specific model and type of Fossil watch to determine whether it operates on a battery or is automatic. If a battery-powered watch stops working, it may need a new battery, which can be replaced by a watchmaker or at a watch repair shop.

Best Fossil Watch Store In Nigeria?

Maybrands is a well-known and reputable retailer for Fossil watches in Nigeria.

Maybrands is an authorized dealer for various fashion and lifestyle brands, including Fossil, SKagen, Michael Kors, Diesel and more.

Maybrands has 12 physical stores in different locations across Nigeria.

To find the best Fossil watch store in Nigeria, you may consider checking Maybrands stores, as they are recognized for offering a variety of Fossil watches and accessories.